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Commercial Vehicle
Branding Guide
for Atlanta.
Lettering, spot graphics, partial wraps, or full wraps? Compare your options, plan your budget, and learn what to prepare before branding one work vehicle or an entire fleet.
Choose the message.
Then the coverage.
Commercial vehicle branding uses lettering, logos, and printed vinyl graphics to identify your business on vans, trucks, and trailers. The right package depends on your message, vehicle surfaces, budget, and how the vehicle is used.
Start with three priorities: who you are, what you do, and how customers can contact you. Choose coverage that makes those details easy to recognize. Fleet graphics apply that same identity consistently across multiple vehicles; they can use any level of coverage.
This guide is from Car Wraps Atlanta by S2DM. We handle design, printing, and installation in-house at 1225 Canton Rd, Suite 102, Marietta, GA 30066.
Which graphics fit your business?
Use this comparison as a starting point. Coverage is defined in your project scope, and pricing depends on the actual vehicle and artwork.
| Option | What it includes | A good starting point when… | Planning consideration |
|---|---|---|---|
| Vehicle lettering ↗ | Company identification, contact details, and selected text or logos. | You need clear, straightforward identification. | Keep essential text large enough to read. |
| Spot graphics ↗ | Individual logos and branded elements on selected panels. | You want a visible brand presence with limited coverage. | The vehicle’s existing finish remains part of the layout. |
| Partial wraps ↗ | Larger connected graphics across selected areas. | You want bolder branding without covering most panels. | Design the transitions between printed areas and exposed paint. |
| Full wraps ↗ | Broad commercial graphics coverage across agreed exterior panels. | You want an extensive branded background and large visual presence. | Confirm roof, bumpers, windows, and other inclusions in the quote. |
| Fleet graphics ↗ | A consistent branding system for multiple vehicles at any coverage level. | You need matching vehicles now and a plan for future additions. | Adapt layouts to each vehicle’s dimensions and body features. |
Vans
Plan around roof height, wheelbase, sliding doors, windows, and rear doors. Give the company name and main service room to stand out.
Explore Van Wraps ↗Box trucks
Large sides allow bold layouts. Rear-door construction, panel seams, and hardware still affect placement and installation.
Explore Box Truck Wraps ↗Trailers
Consider visibility while parked at jobsites as well as on the road. Doors, rivets, hinges, and existing surfaces shape the design.
Explore Trailer Wraps ↗See the choices in action.
Ford Transit / Flooring company
Black and gold graphics use the white vehicle finish as part of the design. The logo, flooring services, and contact details create a clear business identity.
View This Van Project ↗
Nissan NV200 / The Waterproof Group
A commercial partial wrap shows how selected coverage can bring a compact work van into a company’s visual identity.
View This Partial Wrap ↗Make the essentials easy to read.
Build a clear information hierarchy
Lead with your company name or logo, a clear description of your main service, and a phone number or website. Short messages, strong contrast, and enough space around the lettering help customers understand the business quickly.
Check each view separately: driver side, passenger side, rear, and any other included panels. Avoid placing essential information across handles, hinges, or gaps. Extra service lists and social icons should earn their space.
If you include a QR code, treat it as an option for people viewing the vehicle while safely parked. Keep a readable phone number or website available too.
Send the best logo files available
AI, EPS, SVG, or a PDF containing vector artwork are useful starting points. A file extension alone does not prove the artwork is suitable; a PDF can contain a small image rather than editable vectors.
Send original brand files, fonts or outlined lettering, brand colors, and any photos you want considered. Screenshots and small web logos may need recreation before they can print cleanly at vehicle size.
Have a concept already?
Designer mockups and AI-generated concepts can communicate a direction. They still need review for accurate text, logo quality, image resolution, panel placement, and the real vehicle’s dimensions before production.
Compare the scope.
Understand the price.
Vehicle & coverage
Panel size, vehicle configuration, contours, hardware, and the surfaces included affect production and installation work. Confirm exactly which sides and panels are covered.
Artwork & preparation
New design, logo recreation, changes to existing files, old graphics removal, and surface preparation can change the scope. Share these details before comparing quotes.
Materials & scheduling
Film selection, laminate where appropriate, fleet quantity, and installation planning also affect the project. Ask what the quote includes and how the schedule is confirmed.
3M and Avery vinyl
We use 3M and Avery materials for commercial vehicle graphics. The film and finish should suit the surface, coverage, and intended use. Printed graphics and cut lettering have different production requirements.
Discuss material selection and applicable care instructions as part of your project. Review the limited warranty information for coverage and exclusions.
A useful quote comparison
Compare the same vehicle, panels, design work, materials, removal needs, and installation scope. A lower total with less coverage or different preparation is a different project.
Our quotes are valid for 15 days because material and substrate costs may change. Your written quote sets out your project’s details and any deposit requirements.
Plan before the vehicle arrives.
Inspect the existing surface
Send photos of dents, rust, peeling paint, failing clear coat, and old graphics. Vinyl depends on the surface underneath it; it does not repair damaged paint. Surface problems may need attention before installation can proceed.
Discuss old graphics early
Removal time depends on the film’s age, exposure, adhesive, and paint condition. Removal is usually quoted separately. Adhesive residue, outlines, or differences between covered and exposed paint may become visible after removal.
No removal outcome can be promised without considering the vehicle’s condition. Tell us about repainting and repairs as well as existing graphics.
Confirm the proof and appointment
Review spelling, phone numbers, website, services, and every included vehicle view before approving production. Confirm the drop-off and pickup plan before taking a working vehicle out of service.
Prepare for drop-off
Follow the shop’s instructions for washing and preparation. The vehicle should arrive free of heavy dirt, wax, and oily residue. Installation time varies with coverage, vehicle complexity, and removal work; confirm the timing for your specific project.
Design, printing, and installation are handled in-house. See our commercial vehicle wrap process for the next steps.
One brand.
Different vehicles.
Fleet branding can use lettering, spot graphics, partial wraps, or full wraps. Consistency comes from a shared logo, color palette, message, and placement strategy adapted to each vehicle.
Provide a vehicle list with year, make, model, configuration, existing graphics, and scheduling priorities. Identify which contact details stay the same and which change by location or vehicle.
Plan installation in stages around daily operations. For future additions or replacement panels, keep your approved artwork and project details organized and discuss matching requirements with the shop. Vehicle changes and the condition of older graphics may affect the match.
Explore Fleet Graphics ↗Keep your branding
looking professional.
Commercial graphics can serve a business for years, but lifespan varies by film, surface, sun exposure, storage, cleaning, and daily use. Hoods and roofs experience different exposure from vertical side panels. Ask about expectations for your selected materials and coverage.
- Follow the care instructions supplied for your graphics.
- Hand wash gently when possible and avoid abrasive brushes or harsh cleaners.
- Keep pressure washing away from edges and seams.
- Clean spills and contaminants promptly using an appropriate method.
- Check for lifted edges or damage and contact the shop before problems spread.
- Use covered parking or shade when practical.
Send these details to get started.
01 / The vehicle
Year, make, model, roof height or body configuration, vehicle quantity, and clear photos of each side and the rear. Include existing graphics, accessories, and surface damage.
02 / The brand
Your best logo files, business name, main service, phone number, website, brand colors, and any existing graphics you need to match.
03 / The project
Preferred coverage, budget range, timing, fleet scheduling needs, and relevant examples. If you are unsure about coverage, tell us the outcome you want.
We serve Atlanta and businesses across Cobb County, including Marietta, Smyrna, and Acworth, as well as Woodstock, Canton, Roswell, and Alpharetta. Visit our shop at 1225 Canton Rd, Suite 102, Marietta, GA 30066.
Commercial vehicle branding FAQs.
Do I need a full wrap to brand my business vehicle?
No. Lettering, spot graphics, and partial wraps can all create a clear commercial identity. Choose based on your message, vehicle, budget, and desired coverage.
What is the difference between spot graphics and a partial wrap?
Spot graphics place individual logos and design elements on selected areas. A partial wrap uses larger connected areas of printed vinyl, with the exposed vehicle finish included in the overall design.
Are fleet graphics only for full wraps?
No. Fleet graphics are a consistent branding system across multiple vehicles. That system can use lettering, spot graphics, partial wraps, full wraps, or a planned combination.
How much does commercial vehicle branding cost?
Cost depends on the vehicle, coverage, design requirements, materials, removal, and installation work. Send vehicle photos, logo files, desired coverage, and quantity for a project-specific quote.
Can you work with my current logo or an AI concept?
Yes, we can review your existing artwork or concept. Vector logo files are preferred. Small images or concept mockups may need recreation and adaptation to the real vehicle before production.
Can graphics be installed over rust or peeling paint?
The surface needs to be stable and suitable for adhesion. Rust, peeling paint, and failing clear coat may require repairs first. Send photos and discuss the condition before scheduling.
Will old graphics leave marks after removal?
They can. Covered and exposed paint may age differently, and removal can reveal outlines, residue, or paint issues. The result depends on the paint, film, age, and exposure.
How long will my vehicle be out of service?
Timing depends on the coverage, vehicle size, complexity, and any removal work. Confirm the installation window with the shop before arranging downtime. Multiple vehicles can be discussed as a staged fleet project.
Where are design, printing, and installation handled?
Car Wraps Atlanta by S2DM handles all three in-house at 1225 Canton Rd, Suite 102, Marietta, GA 30066. We serve commercial customers throughout Metro Atlanta.
Build a brand
people recognize.
Tell us what you drive, what you do, and where you want your branding to go. We’ll help you define the right commercial graphics project.